HATS ON!

Living below the poverty line is always difficult, and can be downright miserable in the winter, when it’s cold. In this campaign, we worked with local schools and shops to provide warm winter clothes to city students. We collected new clothes from local shops and set up a pop-up shop in the mall. Student paid for the items by showing their student cards. Instagram, Snapchat and Facebook were used to promote the campaign and generate buzz. 

ANNABELLE

This international clothing line specializes in creating everyday clothing that people can play in, so we created a playful ad campaign showing ANNABELLE clothes in all sorts of situations. We set up demonstrations in areas with heavy pedestrian traffic where passersby could try a variety of fun ‘extreme’ sports. We photographed participants (with their consent) and shared the photos on social networks, creating virality and encouraging others to come, participate and be photographed. 

FOUR-BY-FOUR

In this campaign, for do-good optical company FOUR-BY-FOUR, we shared the joy of giving the gift of sight through improved vision. For every pair of glasses that the company sells, a donation is made to the FOUR-BY-FOUR foundation which distributes free eyewear in underprivileged neighborhoods. This campaign included a live website that enabled people to see the world as visually impaired people do all the time.   

FRANGIPANI

Surf clothing company FRANGIPANI has already hosted well over a dozen international surfing competitions, and was looking to reach surfers using a different means of communication. We hooked up with some YouTube surfing celebrities and had them create short videos talking about their funniest surf story ever. At the end of the video, they invite viewers to share their own stories - the response was outstanding, with lots of shared stories, lots of virality and lots of brand exposure. 

TRAVELWELL 

This travel company specializes in providing authentic experiences worldwide. We sought to reach professionals who like to travel and seek out authentic experiences. We then created authentic multisensory experiences that included music, food and language to imbue an international sense of adventure within the comfort of their own location. The campaign was a big success and resulted in more than 1000 signups to TRAVELWELL’s monthly newsletter.  

SPENDSWIFT

This new digital payment company was eager to find a new way to reach clients. We assessed their target audience and determined it to be young professionals, between 23 and 30, who simply don’t shop the way their parents did. We identified key areas where the product could be used, such as bars, shopping malls, restaurants and shops, and set up portable ‘banks’ to show how SPENDSWIFT makes monetary transactions simpler and swifter.